Crane USA was founded in 2006 on the belief that design is an attitude and the home is a personal expression of an individual's lifestyle. Crane carries an assortment of home appliances ranging from ultrasonic cool mist humidifiers, like the Crane Drop Humidifier and the Adorables Line, to air purifiers and space heaters.
Crane had a brand identity and story in place, along with product photography and a general look and feel for the brand. Now, they needed an ecommerce experience to share their story and product line with the world.
Mabbly readily took on the challenge presented by Crane. We began by examining how customers currently perceived and interacted with the Crane brand. To create actionable insights, Mabbly data scientists analyzed all aspects of the digital channel, including keyword research, market opportunities, traffic sources, and qualitative interviews with Crane's sales associates and current customers. From there, our creative team developed a data-backed creative vision, and soon development was underway.